Gallagher Insurance - web content strategy & copywriting

Can you interview over 100 insurance executives, write over 60 pages of web content, and get it approved and published on a global site within three months? I did. Interviewed stakeholders in industries varying from aviation to property to executive benefits. And then distilled the information into branded content crafted to defy jargon and build confidence. And ultimately, sales.

Developed and defined global content brief and workflow best practices for getting web content written, optimized and approved by multiple stakeholders.

View the Gallagher website.