About me

It has been twenty-five years of short, pithy copy. Of trying to find a new way to say “Buy me.” Of briefs, good and bad.

Of late nights and early mornings reimagining. Of taking feedback and spinning a narrative closer to perfection.

Every day feels like my first. And even when it sucks, I still love the work.

Whether writing shopper marketing promotions, learning about the intricacies of captives or developing brands so emotional the client cries with joy (that actually happened), I always find the humanity in every assignment. From there, I craft the right words to connect and catalyze. 

Work history…

Big places

• creative director ArcWorldWide 

• permalancer DraftFCB on Fortune 500 CPGs, including Crest and Tide brands 

• content writer for the third largest global insurance brokerage

New kids

• breathed life into several cannabis start-ups, including Sacred and Spark PURE

Life-long learner

• ux certification from Springboard